How storytelling meets business goals...

From journalist to digital strategist, to global content marketing leader, my career has been a journey of connecting brands with audiences through impactful storytelling.

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Starting in journalism, it was in a newsroom that I honed my understanding of what makes people really interested in a story: the power of emotions that connect us. This foundation, along with achieving a Master's in Electronic Publishing, paved the way for my transition to crafting digital experiences when I joined Edelman, a leading global PR and digital communications agency. There, I developed my skills leading social media strategies and both online and offline execution for diverse brands like Disney, HBO, Samsung, and eBay across various global regions.

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Understanding audiences became my passion, prompting me to dive deeper into brand and audience planning, where I led primary and secondary research that was critical to uncovering the audience insights that would make a campaign relevant. With the experience and skills that came from that, I transitioned into content strategy and marketing roles and for over 6 years at tech giants like Bloomberg, Google, and Amazon, I strove to ignite connections between brands and audiences through stories that resonated across countries, cultures, and languages. I also mastered creating content that excelled across channels, and did it all from reactive trends and real-time interactions on social media, to blogs, thought leadership and much more. I owned the conceptualization, creation, and supervision of content in all formats, while driving traffic through targeted major global campaigns.

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Aiming to bring my skills and expertise to a growing enterprise, I joined Signify to help relaunch their DTC brand, Philips MyCreation. I defined a new narrative and go-to-market strategy, successfully aligning it with audience desires for seeing how influencers used these 3D printed products. More recently I took a once in a lifetime career break to focus on motherhood. During that time I also delved into consulting, including shaping Coca-Cola's corporate communications strategy for Latin America.

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I believe in the power of collaboration and have experience building high-performing teams that deliver impactful content, with or without external support from agencies and vendors. I'm passionate, resilient, and eager to partner with a team that shares this vision. Let's connect and discover how my skills can elevate your content game!​